Something that I have noticed a lot recently is the number of companies using games to promote their business. They are usually temporary releases, simple, but engaging.
There is no doubt that online and mobile gaming is the second largest industry on the world when it comes to consistent interactivity with people. I say the second largest because there is no denying that Social Media is number one.
There are so many Social networks out there like Facebook, Twitter, YouTube, Instagram, Periscope, Snapchat – even WhatsApp and LINE. They have all made it very easy for gaming companies and businesses that want to release a promo game to all age groups.
Yes, all age groups. Most people think ‘games’ = for young people that have nothing better to do with their time. That probably used to be the case before the internet came around in the 1990s. Kids used play games consoles, Amiga, Amstrad, Sega Mega drive, Nintendo, Gamboy and so forth.
Next the internet came. At first it didn’t spark a huge online game frenzy, but you could see it coming. The gaming industry, which was already immense before the internet, probably didn’t even realise how much the internet would change the way they operate.
PCs became more advanced, internet connections faster, and then came mobile technology! In the midst of all this was the release of Facebook – the instigator to the boom of Social networking.
Combining all these factors, the gaming companies were poised to jump on the chance to use a new way to reach a worldwide audience. Not only that, they would not be as restricted as they were in the past when it came to demographics.
With the convenience of the World Wide Web in our hands via smartphones, on our home PCs and on touchpads, it meant that everyone would soon adapt to technology no matter how much they resisted.
The inevitable result was, and still is, everyone from toddlers to pensioners would have access to the Web, and with that the gaming companies could expand their horizons and create games that would target all age groups – not just youngsters.
Promoting Games to the Older generation
Even older people that resisted Facebook can now be found on the world’s largest Social network.
In the end, our parents and even grandparents have decided that the best way to stay in touch with their loved ones is to just give in and join Facebook. And Facebook is just one platform that online games are being promoted on.
Arguably YouTube is another Social sharing platform that mum and dad will use. This is just another place for game companies to advertise their offering.
With older people now using Smarphones and Facebook, when an advertisement for Scrabble, Monopoly, Bingo and such like appear, they just cannot resist. This is where the trend of the older generation started to play game online be it on their PC, tablet, or mobile device.
As they become more tech savvy, the big companies out there cottoned onto this fact. It meant they could create games that would promote their business to the older generation using games as their engaging content.
Maybe a question and answer quiz, a bingo quiz or something that would engage them. At the end of it, there would be a 10% coupon at the store. Marks and Spencer have long been a favourite of the older generation. Imagine if they created a Social Media game for older people. If the game is completed at a certain level, then the discount voucher gets larger.
Promoting Games to Specific Niche Markets
The best example of this is the Astros game that was released by Cadbury’s a few years ago. As the chocolate Is related to space, the competition meant that the lucky winners would win a trip to the NASA command centre.
Space fanatics jumped on the game vying for the highest score. There was also a time limit set to get that high score. Players had to keep on playing to improve their skills at what was really a simple game. However, the better they became, the higher their score.
For those that had the highest score at the end of the competition won the privilege of an all-expenses paid trip to see NASA in action.
It was not just the idea of the game – it was the fact it was associated with chocolate and space. Plus, space research is where most of today’s technology derives from. It was the perfect promotion.
Promoting to the Young
Honestly, there is not much to tell. We all know that young people love games. It is easy for a company to capture the attention of the young because even without advertising playing games is contagious for the youth of today. Word of mouth and the fact that they all want to play games anyway makes it easy.
That is why companies like KFC and Krispy Kreme released gams to increase brand awareness of their food products. They know that they can influence young people to visit one of their many stored simply by offering a game with an incentive.
Check this out for more information to see how 4 businesses used digital games to reach their target audiences. Digital Market
I hope you enjoyed the read and took something from this. If you are a business owner or a marketer, then consider using games and place them on your Social Media to build brand awareness. Also, ensure there is an incentive at the end. Plus, don’t worry too much about cost because today to get a simple custom game made is not as an expensive task as you may think.
Take Google for example. Check out how simple things can be as they release their snakes game! Imagine offering the top 10 winners with the highest score each week a prize!