Gaming Used in Cadbury’s Marketing!

If you plan to capture the attention of a huge and ever growing target market, then online gaming should be seriously researched. That is exactly what Cadbury’s in their ‘Astros Space Race’ competition.

There is no doubt that online gaming is one of the internet’s most popular past times. With an array of virtual games accessible from your phone, tablet, or Android, it is inevitable marketers will try their best to reach you through those apps on your phone.

One of the best marketing campaigns we have ever seen that involved mobile gaming was the Astros Space competition.

It was based on a game that was themed and marketed as a Space Race app. This was no ordinary Space Race because the stakes were high for space lovers.

After purchasing a specially marked Astros chocolate bar players could find the path to retrieving the mobile game‘s download path and credentials via a WAP capable cell phone.

Once they were ready to go players learned the game and bid for the highest score they could get. The winner would be the player that managed to get the highest score out of all players before the end of promotion date kicked in.

Over 1 month of multiple downloads and game play a winner with the highest score was born.

The Astros Space Race Prize

The prize was a trip to the USA that included a trip to Disney World’s Epcot Center, plus a visit to the Kennedy Space Center and a star prize being tickets to see a real-life rocket launch.

A Lesson to be Learned From Laser Targeted Promotions

In today’s day and age, the new up and coming generation are the most inquisitive and technological individuals.

This is the reasoning behind Cadbury’s idea to launch a space adventure based game that went hand in hand with the space theme of their product.

Astros was the result; a fresh game designed and launched especially for this competitive space race promotion. The idea of the competition was that all consumers needed to do was to purchase the Astros packs that came with the Astros competition mark.

Interacting with Your Target Audience

It was Promise brand Specialists that were the geniuses behind one of Cadbury’s most memorable promotions.

They came up with an inventive way to interact in the most entertaining way possible. It was an experiment for Cadburys and one that would make history as it was one of the very first inactive promotions of its time.

What an ingenious way to get your audience always thinking about your brand. Those that partook in the coopetition were on the game as much as possible in the hope they could master the quickest route to the highest score.

You can imagine how dedicated they would have been – and we are talking about tens of thousands of individuals.

That kind of marketing adds huge brand value
All those that interacted with the game will have an everlasting attachment with brand. This is something that a lot brands don’t have. And we particularly love this concept purely because it uses an online game.

Overwatch Gaming


Overwatch is a First Person Shooter team-based game , you have to chose between 23 heroes , each hero has unique weapons , and unique abilities , try to find your favorite hero, an start playing the game.
In Overwatch are 4 roles , Offense , Defense, Tank and Support , you know what kind of guy you are , and you know what role you want to play , here is a list of what you have to do and what heroes are in each role. All this information is coutesy of overwatch-boosting.com.
Offense
If you play offensive you will like this role , the champions from this category are very mobile and deal a lot of damage , here you go , some champions made for this role
Genji
Genji is a ninja , he throws Shurikens at his targets , and has a katana which deflects projectiles or cuts down enemies.
Reaper
Reaper has double shotguns , he can become a immune to damage shadow but he can’t shoot when he is in that form , he throws his shotguns when he is reloading.
Soldier:76
Soldier 76 is a ranged hero , he has a rifle that is capable of firing spirals of high powered Helix Rockets, he is pretty fast.
Defence
The heroes from this role don’t have a high mobility or high damage , they are mainly used to defend objectives , here are some popular champions to play with.
Bastion
Bastion is a robot that can become a Stationary Assault , mobile Recon or a Tank , Bastion also has a high win rate because of that. Some players say he is op , so you should try it.
Hanzo
Hanzo is an archer , he can reveal enemies and the most awesome fact about him is that he can spawn a dragon.
WidowMaker
WidowMaker is a sniper , he has mines , a visor, and a powerful sniper rifle in her kit , her rifle can fire in fully-automatic mode.
Tank
If you like to take some massive damage without dying , stop enemies bullets with a shield , then this role is for you , here are some popular tank heroes.
D.Va
D.Va is a girl in a robot , she cas Fusion Cannons that blast away with autofire at short range , and she has some boosters to barrel over enemies.
Winston
Winston has impressive inventions , a jump pack , a cannon that blast electricity , and a portable shield projector.
Zarya
Zarya can transform incoming damage into energy for her Particle Cannon , you can only play Zarya in the front lines.
Support
Heal , shield and revive , your damage dealers , support is a very important role in a team fight ,because you can protect the heroes from your team , some support champions are :
Mercy
Mercy heals , resurrects and make her allies stronger , what do you want more from a support?
Ana 
Ana is a sniper , she doesn’t have bullets she has syringes that heal her allies and deal damage to the enemies if hit.
Symmetra
Symmetra is kind of an engineer , she builds teleportation pads and sentry turrets, she also shield her allies.
If you already found your hero , you are ready to play overwatch , you will improve your reflexes by playing more and more , when you play a hero remember his role , don’t go full yolo with a support.

Free Games to Play

Online gaming has gone through a major growth spurt since the good old days of Pac-Man, Pokemon and Super Mario which revolutionized the video game industry with even the pioneer games undergoing their own revolution as well such as the newly launched version of Super Mario. This growth though has also come with a rather expensive downside with the pay-to-play type of gaming that developers are capitalizing on. However, this does not mean that gamers have to break the bank to enjoy great entertainment as there are plenty of amazing free games to play, both online and offline.

The classics are still available for gamers to enjoy for free online such as Scrabble, Solitaire and Mahjong with the latter to coming in a variety of versions such as Mahjong Garden and Mahjong Safari and World Class Solitaire, Tri-Peaks Solitaire and others while Scrabble allows you to play against up to three friends or against AI. Dominoes, Spades, Gin which also has interesting versions such as the interactive Jungle Gin, and FreeCell are also a number of the classic games that you can still enjoy today online for free.

The relative new games in the gaming industry now fall under various categories which cater to the different kinds of gamers out there. Plants vs. Zombies 2 is one of the most played games under the strategy genre of gaming that is also available for free play online. Other games in this genre include Kingdom Rush and JackSmith while the puzzle genre includes games like Crossword Cove and Lazors. MMO games which have a huge following are also available with games like Sparta, Fortune, Vegas World and StormFall providing endless hours of entertainment. Under shoot â€em ups, there are plenty of games to choose from Bowman 2 that allows you to bring out the archer in you and Sniper Team, Ricochet Kills 3 and Battalion Commander among a plethora of other games to choose from. Fast & Furious Car games include Supercar Road Trip 2 and Monster Truck Demolisher among others that cater to the need for speed and thrill innate in so many games. There are even new games such as Epic Celeb Brawl that poked fun at the recently concluded elections by including Hillary Clinton and Trump in the lineup of celebrities you can punch.

There are plenty of other genres with just as interesting lineups such as zombie games, sports games and action games with the choice of single-player or multiplayer mode. The number of games available online and even offline as free games to play continues to grow with the ever-changing and dynamic gaming industry that has scaled the heights to become one of the biggest industries yet. With so much material from the serious, to the tragic an the bizarre, there will never be a shortage of games which means even as the pay-to-play part of the gaming industry grows, so does the free-to-play section, providing plenty of entertainment to gamers, whatever your preferences may be and whatever age of gaming you may want to try out from the classics to the most recent.

Sim City BuildIT Game

There are so many games you can play today. Whether you love action games, racing games or mind challenging games, there are numerous games under very genre. However, it is a challenge to choose one game from the variety that exists. Since there are so many games, it also becomes impossible for you to play all of them in order to find one that is appealing for you. You however do not have to go through all that trouble just to find the best game. There is a game you will thoroughly enjoy no matter which genre of games you like. The name of this game is Sim City BuildIT Game.SimCity

Sim City BuildIT Game is a game where the player is the mayor of the town. Your work as mayor is to build a city that will provide for the needs of your citizen in order to ensure that they are very comfortable. However, you need to keep in mind that the more the city grows the more needs your citizens will have and it is your duty to ensure that you can provide for all of them. This is a very fun game and it includes a number of features that make it even more fun.

One of the features of this game is the 3D graphics and numerous building you have to work with. There is no other similar game that provides such features. You are able to position the buildings wherever you want them depending on how you see fit. You also have a chance of expanding and downsizing your city online and offline by a simple pinch and expansion of the size of the buildings. With this game, you are able to build any type of city you envision thanks to the many options you have to work with.

The other thing you will totally love about this game is the fact that you can actually bring your city to life. You have a choice between creating your own resources and trading with friends. The game features an airport where you can get your ship cargo and boat order. Apart from this, you have a chance to unlock popular landmarks. A great example is the statue of liberty. You will however have to complete some challenges in order to make your city come to life by incorporating some of this things. There is also an option of releasing some disasters into your city to make it like a real city. You have an option between natural and non-natural disasters. These make your city more interesting and fun. You will however need to do a lot of rebuilding once things are destroyed.

Last but not least, you are required to complete a number of challenges in order to keep your citizens happy. You need to provide education and parks, reduce traffic, pollution and anything else that might be a problem for your citizens. It is up to you to make sure your society is as happy as it can be.

In conclusion, if you are looking for a fun and addictive game that you can play for hours and hours without getting bored, Sim City BuildIT Game is the game you should play.